You might be asking: is anyone actually generating leads through social media sites like LinkedIn™? The answer is yes, absolutely, but the vast majority of people post tons of content… and get nada. Nothing. So what gives? How do you ID promising targets on social media and turn them into sales? You do it the same way you do it in the offline world — through sustained human interaction. To understand how to do LinkedIn™ right, let’s reexamine something that began in medieval Europe: the trade show. Here’s how trade show interactions generally work: [Read more…]